Spectacular South Africa
As Cape wine exports pick-up post the recent ban, Wines of South Africa (WoSA) has launched a new campaign to promote “Spectacular South Africa”.
Building towards a virtual tasting of South African wines on Friday 22nd May 2020, the campaign will run across all export markets, encouraging producers and their importers to become involved and support the hard hit industry.
Jo Wehring, WoSA’s UK Market Manager says “In each market we will be encouraging importers, retailers and trade to come together and get involved in the campaign supporting the South African category. Firstly on May 22nd, by hosting a tasting, opening a bottle of wine and sharing their videos and photos on any of their social media channels.
Running under the hashtag #SpectacularSouthAfrica the aim is to give some support to the category and give a reason to buy superb South African wines this month.
#SpectacularSouthAfrica will also dovetail with the Great British Braai Off activity, a national campaign launched by Nik Darlington of Graft Wines, encouraging the British public to fire up the BBQ on 23rd-24th May and drink South African wines. Leading South African producers and chefs will be giving free online demonstrations of how to cook Braai favourites South African style.
The Wine Show has always appreciated South African wines, as you can see from Season 1. Here’s a taster from our visit to Company Gardens, the birth place of South African wine – https://thewineshow.com/uk/episodes/episode-4/